In the treaty Principles of Economics, Carl Menger said that people are prone to let themselves misled in any field of knowledge. There, the Austrian economist focused his attention also on the errors that people commit when they assess their own needs, and when they ascribe value to the goods from which they expect the satisfaction of wants. Keeping in mind these considerations, in this paper we ask whether media channels – through their architecture and influence – impose a commercial schedule that has nothing to do with people’s wants and, by this, contributing, as a matter of fact, to the design of patterns of a “counterproductive” consumption.