Articles on Issue Theme
Daniela MITRAN
Universitatea “Athenaeum” din Bucureşti
The concept of life cycle stages has a significant impact upon business strategy and performance. Product life cycles are becoming shorter and shorter and many new products are launching, new customers in new markets are creating.
Creativity extending the length of time spent at each of the PLC stages and is essential for new product development.
Understanding the meaning and role of creativity in every stage of product life cycle can improve managerial decisions. The ability to generate and market creative ideas in new products and related marketing programs in response to challenging market needs is a key to the success of a firm.
Creativity extending the length of time spent at each of the PLC stages and is essential for new product development.
Understanding the meaning and role of creativity in every stage of product life cycle can improve managerial decisions. The ability to generate and market creative ideas in new products and related marketing programs in response to challenging market needs is a key to the success of a firm.
Keywords: creativity, product life cycle, new product development process
JEL: O14, O33, O31
Creativitatea şi ciclul de viaţă a produselor
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Octavian-Dragomir JORA
Academia de Studii Economice din Bucureşti
Mara Andreea TUDOR
University of Chicago
Cătălin MURARAŞU
Academia de Studii Economice din Bucureşti
Ramona Iulia DIEACONESCU
Academia de Studii Economice din Bucureşti
Maria GHEORGHE (NIŢU)
Academia de Studii Economice din Bucureşti
Sorin-Nicolae CURCĂ
Academia Română
Revista ŒCONOMICA
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