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Emmanuel Olusegun STOBER - Coercive Diplomacy in the Gulf and the Limits of the Strike-Forward Strategy: Toward a Middle-Power Coalition for Regional Stability

Sorin-Nicolae CURCĂ - On the Informational Entropy of Economic Shock

Florin DĂNESCU - The Banking Sector as Critical Infrastructure in the Logic of Hybrid Conflict: Post-2014 Legislative Convergence in Central and Eastern Europe and the Case of Romania

Alexandru POPOVICI - The Contribution of the Music Industry to GDP and Employment: A Comparative Analysis

Mohammed AL-NASSERY - Implications of the War in the Middle East: An Analysis of the Economic, Security, Humanitarian, and Political Dimensions

Mihai LĂCĂTUŞ - GDP as a Means, Not an End: Inequality as the Missing Variable in Fiscal Policy Design – A 60-Country Analysis of Economic Growth and Subjective Well-Being

Articles on Issue Theme

Andreea STRÂMBU-DIMA

Academia de Studii Economice din Bucureşti

Agrifood products are sold both in modern retail stores, such as supermarkets, hypermarkets and discount stores, and in traditional retail, such as agrifood markets and small grocery shops. Unequal competition is felt between modern and traditional retailers, between Romanian and imported products, and between processed and unprocessed foods, especially since over 80% Romanians purchase their groceries in the modern retail stores. To help small farmers, and even small traditional retailers, this research identifies several customer segments and their characteristics, followed by some marketing solutions adapted to their specific profiles. Also, we have observed two particular trends: an increased importance given to the proximity of the stores, and an increase in online grocery shopping.

ŒCONOMICA no. 3/2021

Keywords: small agrifood producers, farmers, modern retail, traditional retail

JEL: E21, E23, F63, L10, L81, M31

Small Agrifood Producers Reaching the Consumers: Challenges and Solutions from a Marketing Perspective

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