Articles on Issue Theme
Andreea STRÂMBU-DIMA
Academia de Studii Economice din Bucureşti
Agrifood products are sold both in modern retail stores, such as supermarkets, hypermarkets and discount stores, and in traditional retail, such as agrifood markets and small grocery shops. Unequal competition is felt between modern and traditional retailers, between Romanian and imported products, and between processed and unprocessed foods, especially since over 80% Romanians purchase their groceries in the modern retail stores. To help small farmers, and even small traditional retailers, this research identifies several customer segments and their characteristics, followed by some marketing solutions adapted to their specific profiles. Also, we have observed two particular trends: an increased importance given to the proximity of the stores, and an increase in online grocery shopping.
ŒCONOMICA no. 3/2021
Keywords: small agrifood producers, farmers, modern retail, traditional retail
JEL: E21, E23, F63, L10, L81, M31
Small Agrifood Producers Reaching the Consumers: Challenges and Solutions from a Marketing Perspective
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Octavian-Dragomir JORA
Academia de Studii Economice din Bucureşti
Mara Andreea TUDOR
University of Chicago
Cătălin MURARAŞU
Academia de Studii Economice din Bucureşti
Ramona Iulia DIEACONESCU
Academia de Studii Economice din Bucureşti
Maria GHEORGHE (NIŢU)
Academia de Studii Economice din Bucureşti
Sorin-Nicolae CURCĂ
Academia Română
Revista ŒCONOMICA
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