Revista OEconomica

Raluca-Georgiana ROBU, Maria GHEORGHE (NIŢU), Valentin COJANU, Alexia-Maria POPESCU - Between Opportunity and Dependency: The Evolution of Romania’s Trade with Asian Economies [Între oportunitate şi dependenţă: evoluţia comerţului României cu economiile asiatice]

Narciz BĂLĂŞOIU, Octavian-Dragomir JORA, Răzvan Marian PÎRCĂLĂBESCU - Romania’s Positioning and Room for Manoeuvre: The Dilemmas of Peripheral Adaptation in the New Indo-Pacific [Poziţionarea şi marjele de manevră ale României: dilemele adaptării periferice în noul Indo-Pacific]

Mădălina JURUBIțĂ - Redefining EU Trade Policy for an Age of Geoeconomic Rivalry: Strategic Autonomy, Security, and Resilience

Geicun MUSTAFA - Islamophobia as an Informal Trade Barrier: Reputational Risk and the Political Economy of Deglobalization

Hesam JEBELI-BAKHT-ARA - Racialized Capitalism and Economic Discrimination: The Case of Ethnic Labour Segmentation in Contemporary Europe

Articles on Issue Theme

Cătălina RADU

Academia de Studii Economice din Bucureşti

Organizational competitiveness should not be analysed only in terms of performance (competitiveness “as result”), but also by taking into account the competitive potential, the capacity to defend and constantly renew its sources of competitive advantage (competitiveness as “driver of competitive advantage”). The main idea of this paper and hence of the model is that future competitiveness is an output variable that depends on a series of other variables: current level of competitiveness, current actions of the organization (which are closely related to current potential of competitiveness and leadership, organizational competences and external environment), current actions of the main competitors, leadership throughout the organization, organizational competences and the whole external environment. Future level of competitiveness is the result of a transformation process that depends on all the factors mentioned above. In order to validate the hypotheses underlying this model, I have conducted a research that analysed the evolution of 98 organizations from different fields of activity (a questionnaire was applied in two periods, in 2007 and 2009, in order to capture the dynamic factor, and later I made the interpretation).

ŒCONOMICA no. 4/2012

Keywords: organizational competitiveness, leadership, competitive advantage, transformation process

JEL: D98, L21, L22, M10, M21

Dezvoltarea unui model pentru analiza în dinamică a competitivităţii organizaţiilor

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