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Cătălina RADU
Academia de Studii Economice din Bucureşti
Organizational competitiveness should not be analysed only in terms of performance (competitiveness “as result”), but also by taking into account the competitive potential, the capacity to defend and constantly renew its sources of competitive advantage (competitiveness as “driver of competitive advantage”). The main idea of this paper and hence of the model is that future competitiveness is an output variable that depends on a series of other variables: current level of competitiveness, current actions of the organization (which are closely related to current potential of competitiveness and leadership, organizational competences and external environment), current actions of the main competitors, leadership throughout the organization, organizational competences and the whole external environment. Future level of competitiveness is the result of a transformation process that depends on all the factors mentioned above. In order to validate the hypotheses underlying this model, I have conducted a research that analysed the evolution of 98 organizations from different fields of activity (a questionnaire was applied in two periods, in 2007 and 2009, in order to capture the dynamic factor, and later I made the interpretation).
ŒCONOMICA no. 4/2012
Keywords: organizational competitiveness, leadership, competitive advantage, transformation process
JEL: D98, L21, L22, M10, M21
Dezvoltarea unui model pentru analiza în dinamică a competitivităţii organizaţiilor
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Octavian-Dragomir JORA
Academia de Studii Economice din Bucureşti
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Academia de Studii Economice din Bucureşti
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