Revista OEconomica

Raluca-Georgiana ROBU, Maria GHEORGHE (NIŢU), Valentin COJANU, Alexia-Maria POPESCU - Between Opportunity and Dependency: The Evolution of Romania’s Trade with Asian Economies [Între oportunitate şi dependenţă: evoluţia comerţului României cu economiile asiatice]

Narciz BĂLĂŞOIU, Octavian-Dragomir JORA, Răzvan Marian PÎRCĂLĂBESCU - Romania’s Positioning and Room for Manoeuvre: The Dilemmas of Peripheral Adaptation in the New Indo-Pacific [Poziţionarea şi marjele de manevră ale României: dilemele adaptării periferice în noul Indo-Pacific]

Mădălina JURUBIțĂ - Redefining EU Trade Policy for an Age of Geoeconomic Rivalry: Strategic Autonomy, Security, and Resilience

Geicun MUSTAFA - Islamophobia as an Informal Trade Barrier: Reputational Risk and the Political Economy of Deglobalization

Hesam JEBELI-BAKHT-ARA - Racialized Capitalism and Economic Discrimination: The Case of Ethnic Labour Segmentation in Contemporary Europe

Articles on Issue Theme

Alexandra PERJU-MITRAN

Universitatea Româno-Americană

The aim of the present study is to elucidate how specific professional use of social media websites foster user intentions as a response to online marketing communication, and the differences in effect sizes that this has in shaping further information seeking, recommendations and information sharing, loyalty intentions. Partial Least Squares (PLS) analysis is performed on data obtained from a previous study on 1097 social media users to test whether results are influenced by the characteristics of professional and non-professional users. Outcomes indicate that specific aspects trigger motivations which in sequence impact user intentions on social media platforms.

ŒCONOMICA no. 4/2017

Keywords: social media, group analysis, online marketing communication

JEL: L82, M31

Professional and Unprofessional Use of Social Media Differences in Modelling Social Media Marketing Message Reactions

Select Issue: