Online ISSN 2286-0266
Print ISSN 1223-0685
© 2024 Œconomica by ASE & SOREC
 
Alexandru-Florin PREDA
Academia de Studii Economice din Bucureşti
This article investigates the interplay between technological advances, socio-economic transformations, and artistic expression in the context of A.I. It discusses how changing modes of production, distribution, and consumption have reconstituted the cultural and creative industries in ways that foreground the impact of industrialization and consumerism on artistic techniques, subjects, and patronage patterns. Within this framework of Industry 4.0, it points out how generative A.I. changes the very mode of artistic creation, blockchain technology reshapes the very acts of distribution, and immersive technologies such as AR change consumption. These developments democratize the practices of art, dissolve entrenched artistic hierarchies, and redefine the relation between art and commerce and society. The article places art in its historical and technological context to provide an understanding of the shifting dynamics of cultural production and how the marks of artistic authenticity have changed in a digitalizing world.

ŒCONOMICA no. 1-2/2024
Keywords: cultural economy, generative artificial intelligence, art consumption, digital art, patronage, technological innovation
JEL: L82, O33, Z11
“Modernity vs. Tradition” Cultural Dilemmas: The Case of A.I.